Maifanshi Face Powder

About Us

Born in Tokyo and raised on movie sets around the world, Koh Gen Do combines the precious botanicals with Japanese skincare technology to nourish and protect your complexion’s natural ability to regenerate and thrive.

THE HERITAGE

In 1986, a celebrated Japanese actress became concerned about her stressed skin. Depleted from hours spent in heavy makeup each day, her skin lacked the fresh glow she craved. Inspired by her need and the deeply rooted skincare traditions of her country, she began work on a line of pure and healthy skincare designed to deliver radiant skin on and off-screen. Soon she extended the benefits of skincare into a color cosmetics line and our iconic, red-tubed Moisture Foundation was born.